CONTENT MARKETING AS A COMPETITIVE ADVANTAGE
Every business is looking for a competitive advantage that will allow them to destroy their competitors and rake in higher profits each year.
What if we told you that content marketing could be your competitive advantage?
More and more consumers are looking online for service and products, if you could put yourself in front of them, then you’d be able to boost your profits. Most businesses suck at content marketing, that’s why they choose to outsource it to an agency like us. These business owners are amazing at what they do, whether it’s providing a service or selling a product, they are experienced at it and know more than anyone else. But the idea of having to learn content marketing and then find time to do it might scare them. That’s why it’s so powerful because so few businesses do it and those that do rarely do it well.
However, outsourcing it to an agency like us will allow you to jump your content marketing strategy ahead of your competitors and see all the benefits with none of the work.
WHAT IS CONTENT MARKETING?
Alright, you get it, content marketing is freaking amazing. But what exactly is it? In simplistic terms, content marketing involves creating mind-blowing content and then putting it in front of the right people who will create publicity and lead customers to your business. In a practical sense, this might mean creating a guide, a video or even a podcast that provides ridiculous amounts of value to those that read, watch or listen to it. Then, we’ll put that content strategically in forums, on news sites and in front of bloggers who will share it. This creates a huge buzz on the internet about a piece of content that is on your website.
WHAT ARE THE BENEFITS?
But so what? Well, when everyone is buzzing around your content you’re going to get traffic to your website, a portion of which will convert into paying customers. You’re also likely to receive social shares and links to your website, both of which will improve your SEO and increase your rankings. This will allow you to rank higher for your keywords and therefore receive more targeted traffic from search engines; those visitors will then convert into customers. As you can see, content marketing isn’t just about the content. It’s actually about generating your business more customers. While it’s nice to look at vanity metrics like traffic and Facebook shares, that doesn’t help if you don’t see a boost in your bank balance at the end of the year. That’s why we approach content marketing from an ROI perspective. A good content marketing campaign should result in an immediate boost in traffic, but it should also cause a noticeable increase in rankings which will lead to money down the road too. We all love referral and social media traffic, but organic targeted traffic from Google and Bing is what business owners love the most. That constant traffic that is searching for a solution to their desperate problems. Well, content marketing is one of the best tactics for scoring those HUGE links that move the needle on your rankings. Not only that, but it can cause you to attract links even after the campaign is over because those who found value in your content will continue to share it because it’s stuck in their mind.
HOW TO MAKE IT YOUR COMPETITIVE ADVANTAGE
Now that you know exactly what content marketing is and how it can be beneficial for your business, you’re probably asking yourself how you can make it your competitive advantage. Well, if you’re getting more visibility online through referral traffic, social media and ranking higher than you’ll be able to get more customers through your website than your competitors. This is going to mean more revenue for you which you can spend to pursue expansion. To make it your competitive advantage you need to learn everything you can about content marketing, you need to know it like the back of your hand. Then, you can put in the hours to create mind-blowing content and create strategic publicity. The key to content marketing isn’t in the content creation like many people think, it’s actually in the promotion. ‘If you build it they will come’ is a complete lie, nobody ever went to something they didn’t know about. Sounds like an awful lot of complicated work, right? That’s why so many businesses outsource their content marketing to us because they know that we excel at it. It’s our business; it’s our core competency. If you’re interested in learning more about what we can do for your business then make sure that you get in touch with us today.
Content marketing is still being undervalued by thousands of businesses across your local area. If you want to take a leap ahead of them, then content marketing is one of the best ways to get superior visibility and earn more customers. To learn more about how we can work together, send us an email and let’s get scheming.